Getting your music on Spotify is just the beginning—growing your audience is the real challenge. Whether you’re starting from scratch or trying to take your current numbers to the next level, these 10 powerful strategies will help you increase your Spotify listeners and build a loyal fanbase.

Let’s get into it.

1. Release Music Regularly

Spotify’s algorithm loves consistency. Releasing new music every 4–6 weeks keeps your profile active, gives fans something to look forward to, and increases your chances of being picked up by algorithmic playlists like Discover Weekly and Release Radar.

Tip: Even dropping singles or alternate versions (acoustic, remix) can keep momentum going.

2. Understand Your Audience with Spotify for Artists

Data = power. Use your Spotify for Artists dashboard to track:

Who’s listening

Where they’re from

What songs are performing best

This helps you make smarter marketing moves, like targeting ads to specific regions or doubling down on songs your audience already loves.

3. Submit to Spotify Editorial Playlists

Spotify lets you pitch unreleased tracks directly through Spotify for Artists. A placement on one of their curated playlists can lead to thousands of new listeners—sometimes overnight.

Pro tip: Submit at least 7 days before release. Be detailed with genre, mood, and vibe.

4. Promote on TikTok, Reels & Shorts

Short-form video is one of the most powerful music marketing tools today. A catchy clip or viral moment can send traffic straight to your Spotify.

Ideas for content:

Behind-the-scenes studio clips

Snippets of unreleased songs

Storytime about the meaning behind the lyrics

Fan challenges or duets

Use the trending sounds + hashtags to get more reach.

5. Use Spotify Canvas to Boost Engagement

Spotify Canvas (those looping videos behind songs) makes your track more engaging on mobile. Songs with Canvas get:

More shares

More saves

Higher repeat listen rates

Create simple, eye-catching loops that match your track’s mood or aesthetic.

6. Collaborate with Other Artists

Collabs introduce you to a whole new listener base. Whether it’s a full song, remix, or even a co-curated playlist, teaming up with another artist is a great way to cross-promote.

Bonus: Collaborative songs often get added to both artists’ profiles and Release Radar playlists.

7. Create and Promote Playlists

Don’t wait to be added to playlists—Curate a playlist with your songs alongside similar artists. Promote it on social media, share it with fans, and submit it to playlist communities.

Tips:

Give your playlist a theme or mood

Add a catchy cover and description

Update it regularly to stay relevant

8. Build a Pre-Save Campaign

Pre-saves are a secret weapon. They:

Signal to Spotify that fans are excited

Help your track land on Release Radar

Build hype before launch day

Use tools like to create free pre-save pages.

9. Engage With Your Fans

Real growth comes from. Take time to reply to messages, thank fans for sharing your music, and repost user-generated content.

Fan engagement leads to:

Repeat listeners

Organic word-of-mouth growth

Loyal communities that grow with you

10. Run Targeted Ads

If you have a small budget, consider running via:

Facebook/Instagram (targeting by genre or location)

YouTube pre-roll ads

Spotify Ad Studio (paid ads within Spotify)

You can drive traffic directly to your artist profile, specific tracks, or playslists.

Final Thoughts

Getting more isn’t just about numbers—it’s about building something meaningful. Focus on consistency, authenticity, and strategy. When you deliver great music and make it easy for people to find, listen, and connect, growth becomes natural.

Start with just one or two of these tips, and over time, you’ll start seeing real results.